Does my Business Really Need A Website? 5 Reasons Why Your Business Needs A Professional Looking Website
Making Your Business Look Professional
With different social media platforms, landing page options, and varying opinions, it is leaving small businesses and entrepreneurs asking, ‘do I actually need a website?’.
I recognize that a business can be successful without a website but here are 5 reasons why your business should seriously consider investing in a professional website.
5 Reasons why your business needs a Website
1.) A website makes your business look more professional
2.) Helps you compete with others in your industry
3.) Websites are a home-base for all of your marketing
4.) One place to display all your testimonials, success stories, and reviews
5.) Be seen where customers are looking
1.) A website makes your business look more professional
The majority of the client buying journey begins with a search online. And with the way people shop,
84% of people say a website makes businesses look more professional
38% percent of people will quit interacting with a poorly designed website
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
That means a large chunk of consumers make judgements and buying decisions based upon how a website look.
Even if you are really good at word-of-mouth marketing or social media, a website allows you to have a professional place to control your businesses narrative, show a level of professionalism, showcase products or services, and begin your buyer journey.
2.) Compete with others in your industry
When a search engine optimized website is created, it provides businesses a chance to rank organically on search engines.
Search is where most buyer journeys begin but the likelihood that your business will appear on search is slimer if you don’t have a website.
If that website than has a cohesive brand, smooth design and load time, and a call to action your chance of making those website viewers become buyers increases.
3.) A Website offers a home-base for all your marketing efforts
Businesses invest a lot of time and dollars with social media but the truth is, you don’t own any of your social media followers.
So if social media were to disappear tomorrow, would you have a way to contact any of your business’s fans?
A website offers a place where your social media followers can:
Learn more about your business
Join an email list (or begin a journey into a funnel)
Deep dive into services, offers, and products
Influence your customer journey
Begin building creditability with search engines
4.) A place to Display Your successes stories, testimonials, and Reviews
81% of consumers research online before making a decision to buy in store.
Your website should convince your potential customers that your business is the best choice through success stories, reviews, and testimonials from previous customers.
That way you get to control your business’s narrative.
5.) Be Seen when Customers are looking
Imagine your business being seen exactly when someone is searching for your service, products, or offering… that is the power of a website.
A properly created message, brand, and website has the opportunity to make your business seen when it matters most.
That means your greatest sales person can be working when you’re sleeping.
Can you afford to not have a website?
A website makes your business/brand be easy to find. And when your website is done properly it can help convert people to happy customers.
So the question isn’t “does my business need a website?” to “ can my business afford. to not have a website?“
If you need help or an updated website, click the button below and book a consult. I am excited to help your business grow.